Hyperion Marketing Returns, Inc.
Rockefeller Consulting
FOR IMMEDIATE RELEASE
RAY BEDNAR AND MARK ROCKEFELLER ANNOUNCE FORMATION OF
HYPERION MARKETING RETURNS
Rockefeller Consulting
Today, Raymond Bednar and Mark Rockefeller announced the formation of their new company, Hyperion Marketing Returns, Inc. Hyperion Marketing Returns is focused on delivering significant value to client companies by providing marketing strategy, return on investment, and return on objectives methodologies and processes which leverage all parts of an organization in order to optimize results from the broad array of current and potential marketing channels. A core practice will focus on the sponsorship industry, a significant part of both Ray’s and Mark’s business backgrounds.
Ray commented, “Joining forces with Mark has been a dream of mine for a number of years now. He has the experience in helping develop and lead entrepreneurial companies that is essential to success in this long-term relationship market.” Based in New York City at 30 Rockefeller Center, the new enterprise will work with client companies to optimize their marketing resources and investments. A distinguishing characteristic of Hyperion Marketing is Ray’s continued alliance and allegiance to client companies. “We represent client companies. We do this because we want to ensure our clients are absolutely confident that our recommendations are totally in their best interests only - thereby avoiding any conflict of interest in also representing marketing properties,” said Ray Bednar.
“Ray’s expertise and knowledge of leading-edge return on investment and return on objectives methodologies, combined with his deep insights into marketing strategy, will launch Hyperion Marketing into a rare group of companies recognized for their expertise and independent judgment,” said Mark Rockefeller. Mark continued, “Ray has my full support and endorsement as we move forward in an environment where accountability for measuring marketing investments continues to grow in importance to senior managers of all global companies.”
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About Raymond Bednar. Prior to Hyperion Marketing Returns, Ray was the Senior Vice President and Global Sponsorships Executive at Bank of America. His responsibilities included integrating across all brand functions of the enterprise level bank including the consumer, private wealth, commercial and investment banks; integrating daily with brand, advertising, research, experiential both with internal business partners and our multiple agencies; and responsibility for negotiating the Official Bank status with Major League Baseball, NASCAR, the National Football League, the United States Olympic Committee, various relationships with the PGA, NBA, NCAA, theater, entertainment, marathons, etc. He gained essential knowledge about the media sponsorship world during this time running one of the largest financial services sponsorship operations in the world. Ray introduced and implemented an intensive return on investment and return on objectives methodology to the bank, allowing senior bank officials to better understand and participate in significant sponsorship investments.
Previously he was the CEO for PRISM North and South America, an agency in WPP, where he headed up the strategic consulting practice. A recognized expert in ROI for sponsorship and marketing, he is the author of the published book, Sponsorship's Holy Grail - winner of the prestigious WPP Atticus Award for strategic thought. During his time with PRISM he developed comprehensive sponsorship strategies for clients such as DuPont, Xerox, HSBC and Samsung.
Prior to his joining PRISM, he was a General Manager and President with GE where he gained extensive experience in the marketing application of Six Sigma.
Post his graduation from West Point, Ray served as an officer in the US Army with the 11th Armored Cavalry (Blackhorse Regiment) in Germany and at Fort Knox, Kentucky as a project officer at The Directorate of Combat Developments.
Ray holds a BS from The United States Military Academy at West Point and an MBA from Harvard University Graduate School of Business Administration.
About Mark Rockefeller. Mark currently serves as the Vice-Chairman of Rockefeller Financial where he is also the Chairman of the Finance Committee. Rockefeller Financial is the Rockefeller Family wealth and investment management business with approximately $24 billion of assets under administration. Mr. Rockefeller is also a member of the Limited Partner Advisory Committee of the family founded venture capital firm Venrock.
Ray holds a BS from The United States Military Academy at West Point and an MBA from Harvard University Graduate School of Business Administration.
About Mark Rockefeller. Mark currently serves as the Vice-Chairman of Rockefeller Financial where he is also the Chairman of the Finance Committee. Rockefeller Financial is the Rockefeller Family wealth and investment management business with approximately $24 billion of assets under administration. Mr. Rockefeller is also a member of the Limited Partner Advisory Committee of the family founded venture capital firm Venrock.
Independently, Mr. Rockefeller is an investor and entrepreneur with a focus on building businesses in the fields of brand and business consulting; marketing and communication services, social technology consulting; and Web-application development. Prior to developing an independent business career, Mr. Rockefeller was an Associate in the Acquisition and Finance Group at Chase Securities and spent two years as a financial analyst at Morgan Stanley & Company, Inc.
Mr. Rockefeller holds a BA from Princeton University and an MBA from Harvard University Graduate School of Business Administration.
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