Look outside the Marketing box for Six Sigma expertise

Look outside the Marketing box for Six Sigma expertise

There may be a key corporate resource you haven’t considered including when planning your marketing campaigns.

That’s because for many corporations, Six Sigma knowledge resides primarily on the production side. These experts may be just the resource you need to save time and improve results.

For example, a certified Six Sigma black belt or green belt can confidently affirm the significance of your Marketing process goals. 

The Six Sigma expert also will determine whether the data you compile follows a normal distribution, which can help save you from being led astray.

Their manufacturing focus will not prevent them from being able to analyze marketing data. To a large degree, data is data.

So what are Six Sigma black belts and green belts?

·      

     Black Belt.  This designation is for those whose job is totally designed around delivering on Six Sigma project initiatives.  They may or may not actively run these projects, as they are often mentoring several Green Belts at once on their individual projects.  Some organizations have a “Master Black Belt” classification – this is the person in charge of the other Black Belts’ development and project deliverables.

·      Green Belt.  This designation is similar to a Black Belt, with the very important distinction that the person holding a Green Belt will also be employed full time in another role/job.  In many leading companies, most general managers are Green Belts. Certification usually entails two weeks of intense training followed by completion of two certifying projects within the following year.  Most Green Belts are expected to be working on two projects at any given time.

·      Yellow Belt. This designation is for those who have been familiarized with Six Sigma. This level normally entails several days of training and may or may not involve a “certification process” that includes completing one or more projects.

While all belt designations play a function within a company’s overall Six Sigma goals, you should not expect a Yellow Belt to understand the complexities of a complete Six Sigma program.

If your organization doesn’t have a Six Sigma black belt, make sure your marketing agency does.