Six Sigma Enables Faster, Better Decision-Making

Six Sigma Enables Faster, Better Decision-Making

One of the greatest advantages of using the Six Sigma process in Marketing is the inherent capacity to speed up decision-making while increasing accuracy. 

Let me explain these two effects.

Speed.  Once we have designed a Marketing program around specific, measurable goals, launching the program becomes much like letting a bird leave the nest, sending a child to school or launching a new business.

In following Six Sigma precepts, we have clearly defined the parameters for correct and responsible decision-making, whether at the global, national, regional or local level.

We don’t need to get involved in the minutia.  Instead, we monitor metrics, control charts and processes to assess the big picture. In eliminating micro-management, we facilitate decision-making that will be based upon the performance of each component part against its defined goals.

It becomes less critical for corporate headquarters to review what the northwest division may or may not be considering, as they now have the tools to make the decisions to invest resources in ways that they know will maximize their goal attainment.

Accuracy.  With these clearly defined and designed goals, we are now more certain that the decision-making at various levels in the organization will accurately reflect the overall goals of the company and advance the corporate agenda.

The guessing and second-guessing often employed in the past can be replaced by the qualitative and quantitative assurance that investments are being made to meet goals.