How
to Bridge The Language Gap. Since we now
recognize the gap that exists between the foundational languages used in
marketing vs. the managing of a business, we need to figure out how to build a
bridge that will span that gap and provide clarity, confidence and respect for
the marketing functions’ role in generating revenue or profit in a
company. There is a fairly
straightforward path that we have to traverse:
• First,
learn to speak English
• Second,
think in English
• Third,
communicate in English
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